Discover Viatris

Mylan is now part of Viatris, a new global healthcare company committed to empowering people to live healthier at every stage of life.

Although this Mylan site remains active for now, we encourage you to visit the Viatris site to learn more about our commitment to increasing access to quality medicines for patients when and where they need them.

Dec 20, 2016

Mylan Scoops the Personal Care: Campaign of the Year Award for our CB12 Show Stopping Confidence Campaign

Mylan are proud to announce that they have won the Personal Care: Campaign of the Year award for CB12 and our work on the Show Stopping Confidence campaign.

Awarded by The Grocer, a weekly magazine with coverage of the whole FMCG sector - CB12 is mouthwash with a unique and patented formula that prevents the formation of volatile sulphur compounds (VSCs), responsible for unpleasant breath.

 

The campaign, fronted by former TOWIE star Fearne McCann, secured over 30 pieces of coverage in a variety of publications and secured a combined reach of 600 million.  Social media channels were also used to deliver behind-the-scenes films and clips showing Fearne’s personal confidence hacks, reaching more than seven million people.

 

You can see the videos on our dedicated CB12 | Facebook page.