Mylan are proud to announce that they have won the Personal Care: Campaign of the Year award for CB12 and our work on the Show Stopping Confidence campaign.
Awarded by The Grocer, a weekly magazine with coverage of the whole FMCG sector - CB12 is mouthwash with a unique and patented formula that prevents the formation of volatile sulphur compounds (VSCs), responsible for unpleasant breath.
The campaign, fronted by former TOWIE star Fearne McCann, secured over 30 pieces of coverage in a variety of publications and secured a combined reach of 600 million. Social media channels were also used to deliver behind-the-scenes films and clips showing Fearne’s personal confidence hacks, reaching more than seven million people.
You can see the videos on our dedicated CB12 | Facebook page.